Don’t Run Ads Until You’ve Done This
You spent four thousand dollars on ads last quarter and you can't point to one job that came from them.
Someone points out you’re not on the newest platform yet, and the guilt lands right on schedule. So you set up another account, promise yourself you’ll keep it going, and add a fifth feed to a week that’s already full. A month later you’re posting a little on all of them, keeping up with none, and quietly wondering why so little of it turns into work.
Being on every platform feels like progress because it looks like visibility. In practice it splits your time and attention until you’re a thinner version of yourself in five places at once. Every channel you add is another one to feed, and most owners end up posting out of obligation rather than because they’ve got something to say. Spread that thin, you’re technically visible and practically forgettable.
You spent four thousand dollars on ads last quarter and you can't point to one job that came from them.
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
Someone points out you're not on the newest platform yet, and the guilt lands right on schedule. So you set up another account, promise yourself you'll keep it going, and add a fif
A lead calls, and within a minute they’re asking the question you can never quite answer cleanly. What makes you different from the last two businesses they’ve already spoken t
Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interviews authentic business owners who share their story of building a successful business, their strategies behind their success and what it means to lead the way.
We’ve put together a quick, fillable PDF to help you check the health of your brand.
Think of it this way: marketing is like asking someone on a date, branding is the reason they say yes.
If your brand isn’t clear or appealing, you’ll struggle to see a return on the time, energy, and money you’re putting into marketing.
This check makes it simple to spot where your brand is strong and where it might need a tune-up.
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