I had the pleasure of being interviewed by the beautiful @ashmatkovic from @fusionbizco on her podcast - Biz Secrets Exposed. We spoke all things biz, mindset hacks & the wake-up call I needed to finally quit my day job!
Consistency in design refers to maintaining the alignment of values and visuals developed for your brand identity. It’s about making sure that when the users interact with your brand and its design multiple times, they intuitively and unmistakably understand that it represents you.
Logos are only one element of your Brand Identity, so they hold little power on their own but when you consistently use your logo, it becomes a unifying symbol of all the positive messages you send out about your business.
For many businesses, branding is limited to their name, logo, brand colours, and the fonts they use but it’s much more than that.
Do-It-Yourself Branding seldom works. It can cost you revenue and can be less attractive to your ideal client.
Whilst outsourcing your branding or Graphic Design to Fiver & Upwork, can save you some money now, it may cost you more in the broader scheme of things… When you…