Don’t Run Ads Until You’ve Done This
You spent four thousand dollars on ads last quarter and you can't point to one job that came from them.
A prospect asks what makes you different, and you give the honest answer: quality work, great service, you really care. All true. And you can hear it not landing, because it’s the same thing they’ve heard from the last three businesses they called. You might well be the best of the lot, and from where they’re sitting, you all sound the same.
Being Liked by Everyone Makes You Forgettable
Somewhere along the way, owners get told to keep it broad. Don’t niche too hard, don’t put anyone off, leave the door open to everyone. Follow that and you sand the edges off until there’s nothing left to remember. Think of the person at a dinner who agrees with every opinion at the table. Perfectly pleasant, and gone from your memory by the drive home.
The brands that stick have a point of view. They’ve picked who they’re for and what they stand for, and they say it in the same words often enough that people can finish the sentence for them. That choice feels like turning business away, but the people who were never going to value you were never really yours. Those who are will finally have a reason to pick you out of the lineup.
You won’t be remembered for being everything to everyone.
Not sure what your brand is quietly saying about you? Our free guide, What Does Your Logo Say, walks through the message your visuals send before you’ve spoken a single word, and where that message might be letting you down.
And if you want to pin down what genuinely sets you apart and who you’re really for, that’s exactly what a Brand Discovery is built to do, so your brand finally has something worth remembering.
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The Hidden Price of Doing Your Marketing Yourself
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You Don’t Need to Be on Every Social Media Platform
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Why You Keep Getting Mistaken for Everyone Else
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The Real
Biz Life Chronicles
Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interviews authentic business owners who share their story of building a successful business, their strategies behind their success and what it means to lead the way.
Our Work
About DSP
Design Studio Perth is an integrated branding and graphic design agency based in Perth, Western Australia.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
