Don’t Run Ads Until You’ve Done This
You spent four thousand dollars on ads last quarter and you can't point to one job that came from them.
Ever picked colours for your brand just because you like them? You’re not alone—but that’s also why so many brands fail to connect with the right audience.
Many business owners build their brands based on personal taste—choosing colours, fonts, and logos that feel good to them. But branding isn’t about what you like—it’s about what connects with your ideal target audience.
If your brand is built purely on personal preference, you might be missing the mark. And if you’ve ever had someone say, “I don’t really get what you do,” that could be a sign your branding isn’t working.
Why Personal Taste Shouldn’t Dictate Branding Decisions
It’s easy to assume that because you love a particular style, your audience will too. But branding is more than aesthetics; it’s about communication. Your brand needs to send the right message, build trust with the right people, and create a sense of recognition.
What speaks to you might not resonate with your customers at all. For example, you might love soft pastels, but if you’re targeting high-powered executives, those colours might not convey the credibility and authority they’re looking for.
Personal preference often leads to inconsistent branding. You may find yourself constantly changing your brand’s look because it no longer feels right to you. But effective brands aren’t based on feeling—they’re based on strategy.
The Importance of Strategy Over Preference
A strong brand is built with intentionality. Every design choice should be tied to your brand’s purpose, values, and audience. A strategic brand does three things:
- Attracts the right people
Your brand should instantly appeal to your ideal target audience, not just to you. - Communicates clearly
The right branding helps people immediately understand what you do and why it matters. - Creates consistency
A strategy-based brand builds recognition and trust, while a preference-based brand often changes on a whim.
Instead of choosing branding elements that “feel good,” focus on what makes sense for your business and your ideal target audience. Ask yourself:
- Does my brand reflect my industry and market position?
- Does it appeal to my ideal client, not just to me?
- Does it make my business look professional, trustworthy, and clear?
If not, it might be time to rethink your branding.
Your Brand Shouldn’t Be a ‘Vibe’ – It Should Be a Strategy
A brand strategy removes subjectivity. Instead of picking elements just because you like them, focus on what will attract and engage your ideal customers. By defining your brand’s values, positioning, and messaging first—the right design will follow.
Book a free 45minute Brand Discovery with Design Studio Perth to get an effective brand strategy for your business this year. Because at the end of the day, branding isn’t about what you like. It’s about what works.
I’m Ready To Build a Brand That Works!
Read More
You Don’t Need More Leads
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
Nice, Capable, and Completely Forgettable
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
The Hidden Price of Doing Your Marketing Yourself
It's nine at night, and you're still at the laptop, trying to make the new landing page look like the one in your head. The kids are down, the emails are answered, and this is the
You Don’t Need to Be on Every Social Media Platform
Someone points out you're not on the newest platform yet, and the guilt lands right on schedule. So you set up another account, promise yourself you'll keep it going, and add a fif
Why You Keep Getting Mistaken for Everyone Else
A lead calls, and within a minute they’re asking the question you can never quite answer cleanly. What makes you different from the last two businesses they’ve already spoken t
The Real
Biz Life Chronicles
Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interviews authentic business owners who share their story of building a successful business, their strategies behind their success and what it means to lead the way.
Our Work
About DSP
Design Studio Perth is an integrated branding and graphic design agency based in Perth, Western Australia.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
