Don’t Run Ads Until You’ve Done This
You spent four thousand dollars on ads last quarter and you can't point to one job that came from them.
You’ve added services. Grown the team. Built a client list you’re actually proud of.
The brand is still wearing the clothes it had when you started. And every prospect who finds you online meets that version of you first.
Your reputation walks them in. Your brand walks them back out.
Someone gives you a glowing referral. The prospect googles you. The brand they find doesn’t match the story they were told. Smaller. Older. Less polished than the operation they were sold.
They still call. But with hesitation in their tone. And you spend the first ten minutes of the call closing a gap you’d been hoping nobody would notice.
You don’t lose the deal. You lose the margin. You lose the easy yes.
Here's what you've been doing instead of fixing it
You updated your email signature last year and called it progress.
Your best case study is from 2022. You know it. You haven’t replaced it.
You stopped sending prospects to your website. You just call them instead. Faster, you tell yourself.
You’ve thought about your competitor’s website more than once. They do worse work than you. Their site looks better. You’ve noticed.
You’ve told yourself you’ll get to it after this next project. You said that about the last three.
This is the version we fixed for a client in the industrial space
Same story. The business had moved. The brand hadn’t. Six weeks later they had a brand system that matched the calibre of work they were already delivering. Their next three pitches landed at full margin. No more clawing back confidence in the first ten minutes.
The brand isn't broken. It's behind.
It got you here. It did its job. But every month you leave it where it is, the gap gets wider. The gap between the business you’ve become and the brand you’re still using. Prospects don’t see the business. They see the gap.
Close the gap
Our Strategic Brand Review. A clear-eyed read on what to fix, in what order, and what it’s costing you every month you wait.
The business stopped waiting for the brand a long time ago. The brand needs to catch up.
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Our Work
About DSP
Design Studio Perth is an integrated branding and graphic design agency based in Perth, Western Australia.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
