Training & Coaching Specialists
VLM Training and Coaching Specialists is a dynamic organisation that supports entrepreneurs, business owners, leaders, and teams through various coaching and development programs. Their main program, the VLM Escape Velocity Flagship Coaching Program, is designed to nurture talent, transform businesses, and help clients thrive. With a global reach starting from Perth and London, VLM Training and Coaching Specialists aims to create a learning environment and community of coaches that offer inspirational and practical support.
The Project
The project focused on creating a comprehensive brand identity for VLM Training and Coaching Specialists that would be accessible worldwide. This included developing strategic brand assets and designing “The Momentum Mindset” book. The brand needed to reflect the organization’s commitment to providing superior professional services and highlight the engaging, inspiring, and innovative nature of its programs.
The Opportunity
This branding initiative provided a unique opportunity to position VLM Training and Coaching Specialists as a leading global entity in the coaching and development space. The strategy centred on developing a cohesive visual identity and brand message that captured the core values of commitment to customers, creativity, innovation, and reliability. The goal was to ensure the brand communicated professional and superior service through coaching programs, workshops, mentoring, and leadership development initiatives.
The Outcome
The branding project successfully established a distinctive identity for VLM Training and Coaching Specialists, making it recognisable and appealing to a global audience. The new visual identity and brand assets effectively conveyed professionalism, creativity, and engagement. The design of “The Momentum Mindset” book complemented the overall brand strategy, enhancing VLM Training and Coaching Specialists’ reputation as a leader in business coaching and development. The cohesive brand message and strategic design elements strengthened their market presence, reinforcing their commitment to delivering exceptional results and client support.
CLIENT
TESTIMONIAL
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Paul Claessen
