Ancora Support provides quality, person-centred support by matching individual support workers with each customer to create sustainable teams that help clients achieve personalised goals. They offer a broad range of supports, from self-care assistance to community access and personal care, ensuring the best outcomes through a “people for people” approach.
The rebranding project involved designing the Ancora Support visual identity. Additionally, we rebuilt the website to showcase the new brand and create a more considered user experience. The new logo needed to subtly incorporate an anchor, reflecting the Latin meaning of “Ancora,” while maintaining the established colour scheme.
This project presented an opportunity to create a cohesive brand identity for Ancora Support, ensuring brand continuity while introducing a unique element that distinguishes Ancora Support. The website rebuild was essential, enhancing the online presence and aligning it with the refreshed brand identity to better connect with their ideal client.
The rebranding resulted in a cohesive and visually appealing brand identity for Ancora Support. The updated brand identity ensured consistency across all materials, while the website rebuild established a clear and distinct online presence for Ancora Support. The project successfully reflected the new branding, positioning Ancora Support as a reliable and innovative provider in their industry.
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Paul Claessen
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