Our Projects Perth (OPP) offers a seamless fit-out experience, bringing corporate spaces to life with precision. As a premier partner in bespoke fit-out management, they handle everything from design to construction.
The rebranding project aimed to create a modern, sophisticated, high-end OPP brand. The goal was to shift the brand perception from a family-based business to a boutique, luxurious, and bespoke fit-out company. The new luxe brand was designed for use across various marketing platforms, including web, print, and social media.
The rebrand focused on redefining OPP’s brand to appeal to CEOs, CFOs, and corporate clients. The strategy emphasised presenting OPP as a specialist in combining design and craftsmanship to create luxurious interiors. This included highlighting their expertise in residential and commercial fit-outs, managing projects end-to-end, and working with interior designers to execute bespoke designs.
The rebranding successfully transformed OPP’s brand identity, making it more appealing to high-end corporate clients. The new brand conveyed a sense of luxury, sophistication, and elegance, positioning OPP as a serious high-end fit-out business. The cohesive brand message and modern aesthetic enhanced their market presence and credibility, attracting clients who value investing in stunning fit-outs. This rebrand reinforced OPP’s reputation for attention to detail and high-quality design, solidifying its position as a leader in bespoke interior fit-outs.
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Paul Claessen
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