Practical Maintenance Services
Practical Maintenance Services (PMS) provides comprehensive mould remediation solutions and general maintenance to keep residential and commercial properties in optimal condition.
The Project
The rebranding project aimed to redefine Practical Maintenance Services’ brand strategy, specifically its tone of voice and visual identity, to reflect its growth and leadership in the industry. Established in 2014, PMS needed a refreshed brand to align with its target audience in the mining industry, including clients like Rio Tinto, Sodexo, and Woodside.
The Opportunity
The rebranding effort focused on elevating Practical Maintenance Services’ brand identity to align with their target audience and business goals. This involved creating a cohesive visual identity and brand tone of voice that communicated professionalism, attention to detail, and commitment to client wellbeing. Key deliverables included a new logo, brand style guide, website copy, digital assets, and social media templates.
The Outcome
The rebranding successfully transformed Practical Maintenance Services’ identity, making it more appealing to their mining industry clients. The new visual identity and brand tone conveyed professionalism, creativity, and approachability. The digital assets enhanced their market presence and credibility. The rebrand reinforced PMS’s status as a trusted partner for solving problems and delivering high-quality work, ensuring a consistent and professional image across all marketing platforms.
CLIENT
TESTIMONIAL
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Paul Claessen
