Quality Seasonal Solutions
David Grays is a family-owned business with over 75 years of operation based in Western Australia. It is a leading independent manufacturer and distributor of chemicals and products, offering high-performance pesticides, chemicals, and general home and garden solutions.
The Project
David Grays sought to create a more cohesive brand to increase its range within major retailers such as Bunnings, Metcash, IGA, and Mitre 10. The objective was to address the lack of brand cohesion across its extensive product range, which was causing confusion for both stockists and customers. The project focused on unifying its brand identity and clearly defining its various business categories.
The Opportunity
The rebranding effort provided an opportunity to streamline David Grey’s brand identity, enhancing recognition and trust among stockists and customers. Key focus areas included brand cohesion and product range clarity from a visual perspective.
The Outcome
The rebranding initiative successfully unified and modernised David Grey’s brand identity. The new visual identity and cohesive brand messaging eliminated customer confusion and improved trust and recognition with major retailers. The streamlined brand identity, reflected across all products, positioned David Grays as a professional and reliable supplier. This rebrand strengthened their market presence and set the stage for increased distribution within major retail channels.
CLIENT
TESTIMONIAL
Overall my impression of the service and delivery is very positive. I appreciated Rudi’s experience, positive attitude and can-do responses.Â
I’m very happy with the brand colours and logo that was produced and delivered on. We’ve since implemented into our website and it has given it the facelift it needed, always still more work to do!
But Rudi, was excellent that whole process through, he listened and acted on the specific things I wanted to see, and when I wanted changes made, they were carried out without a fuss.
I’d be very happy to recommend Rudi for future work.
Nick Gray
