Promoting Self Regulation
Calm and Connected is dedicated to working with adults and children, educating them on the interplay between the body, emotions, and mind. They create a safe space that celebrates individuals, focusing on their unique qualities rather than their behaviours.
The Project
The rebranding project involved updating Calm and Connected’s visual identity to reflect the correct order of colours based on the zones of regulation: green, yellow, red, purple, and blue. After being in business for a few years, they aimed to expand into new markets and needed a new brand to do this effectively. The new brand needed to align with the business’s values and appeal to their two ideal client avatars.
The Opportunity
The project provided an opportunity to update Calm and Connected’s brand identity to better represent its mission and values. The new logo and branding are needed to communicate joy, fulfilment, education, innovation, connection, and empowerment. This rebrand aimed to solidify the company’s presence in the therapeutic field and prepare it for expansion into the corporate sector.
The Outcome
The rebranding resulted in a refined and accurate brand for Calm and Connected, implemented across their marketing collateral, social media, and new website. The new logo, featuring the correct colour order, effectively represents their expertise in the zones of regulation. The updated brand conveys its core values and is versatile enough to appeal to both individual clients and corporate audiences. This successful rebrand positions Calm and Connected as a leader in therapeutic services, ready to expand their impact into new markets.
CLIENT
TESTIMONIAL
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Paul Claessen
