Ancora Support provides quality, person-centred support by matching individual support workers with each customer to create sustainable teams that help clients achieve personalised goals. They offer a broad range of supports, from self-care assistance to community access and personal care, ensuring the best outcomes through a “people for people” approach.
This project involved designing the visual identity for Ancora Support, a new brand. Additionally, we built a website to showcase the brand and create a more thoughtful user experience. The new logo was designed to subtly incorporate an anchor, reflecting the Latin meaning of “Ancora,” while establishing a fresh and cohesive colour scheme.
This project provided an opportunity to create a distinct and cohesive brand identity for Ancora Support, ensuring a unique visual element that clearly communicates the essence of the brand. The website was built to enhance the online presence, aligning with the newly established brand identity to better connect with their ideal client.
The result was a visually compelling and unified brand identity for Ancora Support. The brand identity ensured consistency across all materials, while the newly built website created a clear and engaging online presence. The project successfully positioned Ancora Support as a reliable and innovative provider in their industry.
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Paul Claessen
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