Designed For Function.
Built To Last
Farnese Australia, founded in 2000 by the Farnese family, stands at the forefront of designing and manufacturing stone-cutting and polishing machinery, tools, and wood-cutting machinery. Their mission is to lead and innovate within the stone industry, positioning Farnese Machinery as the go-to trusted machinery solution for clients. With a commitment to excellence, they aspire to be renowned for their superior service, establishing themselves as a sought-after and highly reputable company.
The Project
The rebranding initiative aimed to position Farnese as a prominent brand in the stonemasonry consumables and machinery markets across Australia, New Zealand, the U.S., and South Africa. The project involved structuring the business into three distinct entities: Farnese Machinery, Farnese Stone Tools, and Farnese Masterwood. We aimed to develop a cohesive brand identity for the leading company and its subsidiaries.
The Opportunity
The rebrand aimed to unify Farnese’s brand identity and messaging, enhancing recognition and appeal across international markets. This involved creating a comprehensive brand strategy, visual identity, brand messaging framework, marketing collateral, and a new website to showcase Farnese’s expertise and innovative products.
The Outcome
The rebranding successfully established a cohesive and impactful brand identity for Farnese Australia and its subsidiaries. The new brand strategy and visual elements effectively communicated Farnese’s core values and market leadership. The enhanced brand presence across marketing materials and the new website positioned Farnese as a leading player in the stonemasonry consumables and machinery markets in Australia, New Zealand, the U.S., and South Africa.
CLIENT
TESTIMONIAL
Initially, I was a bit skeptical about the rebranding process, but the Design Studio Perth team have truly opened our eyes and delivered exactly what we needed, even though we didn’t know what that was at the beginning.
Throughout our collaboration, Tracy has been extremely professional and courteous. The way the rest of the team guided us through the development of our goals and values was excellent.
Ultimately, they exceeded my expectations.
Alex Farnese
