When it comes to branding, most people have a general idea of what it is, but when it comes to the finer details of what makes a distinctive brand – and what the differences are between branding and marketing – the lines quickly blur.
We break down the essence of branding to give you the confidence you need to get the most value out of this buzzword.
What Is Branding?
Branding is the process of creating and shaping your brand’s identity. It involves defining and expressing the visual identity, key messaging, values, personality, and unique characteristics of your business in a cohesive way that resonates with your ideal client.
Why Do You Need Branding?
Distinctive branding differentiates you from your competitors. It communicates to your ideal client that you are the best solution to their problem. Branding directly assists you in establishing a powerful and recognisable brand identity. The benefits of this are the creation of a positive perception of your business among the right people, and increased customer loyalty.
What Are The Main Elements Of Branding?
Branding covers a range of related elements including visual elements – such as your logo, colour palette, and font styles (typography), and written elements – such as your brand name, tone of voice, and brand purpose. It encompasses the overall visual and emotional representation of your business.
What Does Branding Do?
Branding influences how people view your products, services, and business as a whole. It helps you create meaningful connections with your clients, and evokes trust in your business as your branding remains consistent over time. Branding also guides all marketing efforts because it provides the framework for all communication.
What Does Branding Not Include?
Branding is not primarily concerned with promotional activities or immediate sales. Likewise, branding is not directly involved with specific product pricing or advertising strategies.
How Are Branding And Marketing Related?
Marketing refers to all the activities and processes that your business uses to promote, advertise, and sell your offering to your target market. Market research, product development, pricing, distribution, and promotional efforts are all marketing elements.
Essentially, branding is the foundation upon which marketing is built. Branding shapes the identity of your brand, and then marketing uses that identity to successfully sell your products or services to the right people.
How To Use This Knowledge To Grow Your Business With Distinction
If you’ve been trying to succeed in your marketing activities without a firmly established brand identity, you’re probably working harder than you need to – and for less results.
To help you grow with distinction, Design Studio Perth works with you to create an authentic brand that becomes a firm foundation for your future success. Reach out to us today to hear more.
Be sure to keep an eye out for Design Studio Perth’s upcoming Branding Webinar. This is an incredible opportunity to equip yourself with the tips and tools you need to make the most out of your brand.