Consistency in design refers to maintaining the alignment of values and visuals developed for your brand identity. It’s about making sure that when the users interact with your brand and its design multiple times, they intuitively and unmistakably understand that it represents you.
For many businesses, branding is limited to their name, logo, brand colours, and the fonts they use but it’s much more than that.
Do-It-Yourself Branding seldom works. It can cost you revenue and can be less attractive to your ideal client.