With the digital world offering countless products and services to everyone, branding has become your business’s #1 weapon against being overlooked or forgotten. Branding is
Brand Identity Vs Visual Identity: What’s The Difference? “Brand identity” and “visual identity” are often used interchangeably which leads to unnecessary confusion. While they are
When it comes to branding, most people have a general idea of what it is, but when it comes to the finer details of what
Why A Website Is Non-Negotiable For Your Business In this digital age, a website is no longer a luxury: it’s a basic necessity for your
When it comes to choosing social media platforms for your business, it’s not “one size fits all.” Social media platforms differ in their purposes and
Social media offers so much more than an opportunity to share snapshots of your life: it’s an indispensable asset in modern marketing with the potential to revolutionise your business before the end of 2023.
We break down the why – and how – behind social media branding so that you can start leveraging it for growth today.
Design is an effective tool that helps to bring your business vision to life. But successfully collaborating with a designer doesn’t just happen; it is the result of a well-crafted and watertight brief that clearly articulates your goals and expectations.
To grow with distinction and stand out in the world of business, you must be able to showcase your brand in a clear and impactful manner. A professional capability statement does just that.
Your brand’s visual identity is of paramount importance when it comes to attracting new clients.
And one of the most powerful tools in shaping this identity is professional graphic design.
Having an established business doesn’t automatically mean that you have an established brand. Due to the complexities of branding, businesses that think they can piece together their brand identity as they go, often suffer the consequences quite quickly.
Marketing your business can feel overwhelming. After all, there are so many elements to consider.
Hearing that you also need professional brand images may cause you to question, “is this really necessary? Why can’t we just use stock images?”
We’re here to show you that if you want your brand to be distinctive then investing in professional images is non-negotiable.
Rebranding is a big challenge and requires a lot of time, so it’s best to be sure before commencing the process. Rebranding can have many benefits, including reaching out to a new audience and ensuring your brand is more relatable to modern times. Here are five tell-tale signs it’s time to rebrand your business..
Rebranding is a big challenge and requires a lot of time, so it’s best to be sure before commencing the process. Rebranding can have many benefits, including reaching out to a new audience and ensuring your brand is more relatable to modern times. Here are five tell-tale signs it’s time to rebrand your business..
You’ve worked with a Branding Agency to design your logo and have receive your digital files, you may be wondering – what do I do with these? Why are there so many different formats? We answer these questions in our latest blog post.
Providing high-quality and accurate content for your website is crucial for the success of your business. In today’s digital world, your website is often the first impression potential customers will have of your brand.
This week on the podcast, I spoke with Tracy Fryer, graphic designer, jewellery designer, and owner of Design Studio Perth.
To better understand a brand’s potential, it’s important to understand the fundamental differences between a logo and a brand.
To better understand a brand’s potential, it’s important to understand the fundamental differences between a logo and a brand.
Your brand is built to represent who you are as a business and how you wish to be perceived by your consumers. It is a way to distinguish yourself from your competitors and clarify what it is that makes your company a better choice over the competition.
Marketing and branding are two very different concepts. If you want your business to succeed, you need to understand the differences between the two and how to effectively use each to take your business to the next level.
I had the pleasure of being interviewed by the beautiful @ashmatkovic from @fusionbizco on her podcast – Biz Secrets Exposed.
We spoke all things biz, mindset hacks & the wake-up call I needed to finally quit my day job!
Consistency in design refers to maintaining the alignment of values and visuals developed for your brand identity. It’s about making sure that when the users interact with your brand and its design multiple times, they intuitively and unmistakably understand that it represents you.
Logos are only one element of your Brand Identity, so they hold little power on their own but when you consistently use your logo, it becomes a unifying symbol of all the positive messages you send out about your business.
For many businesses, branding is limited to their name, logo, brand colours, and the fonts they use but it’s much more than that.
Do-It-Yourself Branding seldom works. It can cost you revenue and can be less attractive to your ideal client.
Whilst outsourcing your branding or Graphic Design to Fiver & Upwork, can save you some money now, it may cost you more in the broader
Podcast Alert! Creating a Brand Strategy! I recently had the pleasure of speaking with Nikola from NW Marketing on her podcast, about all things brand
If you’ve just started your business or are thinking of rebranding, you may be asking yourself if hiring a professional Graphic Designer is worth it.
What is this important document and why you need one. Want a great way to ensure brand cohesion across multiple marketing platforms to ensure your
Great graphic design for any business is super important. It has a major impact on how one’s business is perceived, but not enough emphasis is
