Creative Food That Connects
The Baking Edge is passionate about creating delicious food that connects people meaningfully. Specializing in innovative catering solutions and engaging team-building activities, The Baking Edge is the go-to choice for Perth businesses seeking a professional and creative approach.
The Project
The challenge was to develop a brand identity that communicated The Baking Edge’s commitment to excellence in both taste and presentation. We aimed to highlight their unique ability to cater to various dietary requirements while maintaining exceptional quality. The goal was to differentiate The Baking Edge in the competitive catering market and attract corporate clients.
The Opportunity
This project involved crafting a visual identity that reflects the creativity and professionalism of The Baking Edge. We developed a compelling brand messaging strategy that showcases their dedication to quality and inclusivity. Additionally, we emphasized The Baking Edge’s expertise in providing dairy-free, gluten-free, egg-free, and vegan alternatives. Our objective was to establish The Baking Edge as a trusted partner for businesses looking to enhance their events with exceptional food and team-building activities.
The Outcome
The result was a well-crafted brand identity and clear, consistent brand messaging that effectively communicated The Baking Edge’s unique value proposition. This robust brand foundation attracted new corporate clients, strengthened existing client relationships, enhanced their reputation for providing high-quality, inclusive catering solutions, and supported The Baking Edge’s mission of connecting people through creative and delicious food. With a strong brand presence, The Baking Edge now stands out in the Perth catering market, offering businesses a reliable and innovative partner for their events.
CLIENT
TESTIMONIAL
Tracy and the Design Studio Perth transformed how I see my business. I always viewed it as a single-person advisory practice that would never benefit from brand. I’ve experienced huge profile and revenue growth since the DSP team guided me through the process.
Paul Claessen
