Branty Cleaners
Branty Cleaners wanted to enhance its brand to align with its ideal corporate clients. The previous brand lacked the sophistication needed to attract this audience. Branty Cleaners specialises in professional cleaning services and end-of-construction cleaning, preparing premises for handover in a timely and efficient manner.
The Project
The rebranding project involved creating a modern and sophisticated brand for Branty Cleaners. This new brand was intended for use across various marketing platforms, including its new website, print collateral and social media strategy. The goal was to shift the brand from a generic cleaning business to a sophisticated cleaning company, emphasising their expertise and efficiency.
The Opportunity
The rebranding provided an opportunity to transform Branty Cleaners’ brand identity to better resonate with corporate clients, real estate agents, schools, and builders. By developing a refined and sophisticated brand, Branty Cleaners could highlight their specialisation in making end-of-construction builds presentable, ensuring healthy and safe environments, and maintaining high standards of quality and reliability.
The Outcome
The rebranding resulted in a cohesive and modern brand for Branty Cleaners, positioning them as a high-end professional cleaning company. The new visual identity and brand messaging framework were used across all marketing platforms, effectively communicating their expertise and commitment to quality. Key messages included using eco-friendly products, staff training in health and safety, and a strong customer guarantee. The brand’s approachable, honest, and passionate feel, combined with its professional and genuine approach, established Branty Cleaners as a trusted partner for corporate clients and other target audiences.
CLIENT
TESTIMONIAL
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Paul Claessen
