Want to Make Your Brand Unforgettable?
Perhaps you’ve wondered why certain brands seem to jump out at you while others fade into the background. While there are always multiple reasons for this, the one we’re focusi
Here’s how to optimise your brand messaging with an effective CTA.
Every piece of content you generate for your business should have an end-goal in mind. Perhaps you want to generate a sale or motivate someone to book a call with you. Maybe you want them to subscribe to your newsletter. Regardless of the exact desire, all these outcomes depend on one critical aspect: the prospect responding favourably to your Call-To-Action (CTA).
So what determines how someone will respond?
We’ve created a table of the 8 key questions you should ask when generating the CTA for your next piece of content.
Ask yourself: Is this CTA clear and concise?
Use simple language. If the action you’re asking the reader to take is too confusing, they are likely to ignore it altogether.
Ask yourself: Am I promising something that is genuinely valuable?
If the perceived value of what you’re offering doesn’t seem beneficial to the reader, they are unlikely to respond positively.
Ask yourself: Does this CTA align with my reader’s needs, interests, or current situation?
Personalising the CTA based on the reader’s preferences will enhance its relevance.
Ask yourself: Are the words I’m using inspiring the reader to act quickly?
Using words like “limited time offer,” or including a countdown can prompt immediate responses.
Ask yourself: Which strong emotion is this likely to evoke?
Using words that spark excitement, curiosity, or a fear of missing out (FOMO) can persuade the reader to take action.
Ask yourself: Have I included a testimonial/fact/endorsement in my content that backs up any claims I’m making?
Readers are more likely to respond favourably to CTAs from sources they trust.
Ask yourself: When I skim-read this content, does my CTA stand out?
A visually appealing CTA that has been strategically placed where readers are likely to notice it can lead to better responses.
Ask yourself: How easy is it to complete this CTA?
Once they’ve clicked on your CTA, ensure that the process is quick and easy to complete to prevent the reader from abandoning the action halfway through.
By using this simple checklist, you can easily leverage the power of words to craft a compelling CTA and prevent all your future content from being ineffective.
Get ready to grow your brand with distinction this year!
I’m Ready To Grow With Distinction!!
Perhaps you’ve wondered why certain brands seem to jump out at you while others fade into the background. While there are always multiple reasons for this, the one we’re focusi
Make Your Brand Voice Heard First How A Brand Copywriter Helps To Elevate Your Business Above Competitors. Making your brand stand out online requires more than just a logo and str
Are You Leveraging The Power Of Words In Your Call-To-Action? Here’s how to optimise your brand messaging with an effective CTA. Every piece of content you generate for your busi
What Is Your Roadmap For Consistent Brand Messaging? If your answer is “I’m not sure,” or if you feel that your brand messaging is currently very haphazard, then this is for
Struggling To Communicate The Value Of Your Offering Effectively? For many businesses, there is often a great divide between knowing the value of their business offering versus suc
Do You Want Your Brand To Benefit From Greater Direction? Without a proper understanding of the importance of a clearly defined vision and mission, many people miss out on this exc
Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interviews authentic business owners who share their story of building a successful business, their strategies behind their success and what it means to lead the way.
COMPLETE THE FORM BELOW TO DOWNLOAD
"*" indicates required fields
COMPLETE THE FORM BELOW TO DOWNLOAD
"*" indicates required fields
COMPLETE THE FORM BELOW TO DOWNLOAD
"*" indicates required fields
FOR THIS MONTH ONLY, WE ARE OFFERING FREE WEBSITE AUDITS TO HELP GROW YOUR BUSINESS
"*" indicates required fields
SUBSCRIBE HERE FOR GREAT TIPS ON HOW TO GROW YOUR BUSINESS WITH DISTINCTION
"*" indicates required fields