Creating Content: When To Outsource And When To DIY
As a business owner, you want your content to stand out. While hiring a professional photographer or videographer may seem necessary, there are times when a DIY approach is the bet
Why A Brand Video Needs To Be Your Next Business Investment.
Short and long-form videos are the primary way people are consuming content today. Videos capture attention more effectively than text or static images, and studies have shown that they help people to retain information better – which is exactly why creating a brand video should be in your marketing strategy for this year.
A brand video showcases your business’s story, values, and mission. By focussing on storytelling over sales, it aims to connect emotionally with your audience, and convey your key message in an unforgettable manner.
Having A Professional Brand Video Can Help Your Business:
- Capture your audience’s attention quicker than your competitors who haven’t invested in one.
- Build trust and credibility with your Ideal Client by showing the “human” side of your business.
- Boost engagement and conversions owing to the highly shareable nature of videos.
- Clearly demonstrating the tangible value you offer to your audience.
Which Key Elements Make For An Effective Video?
- A compelling storyline that resonates with your Ideal Client by appealing to their emotions, needs, and desires.
- High-quality videography and professional editing so that the video captures people’s attention and reflects your brand’s commitment to quality.
- An authentic “voice” with a tone and style that aligns with your brand’s unique personality.
- A well-crafted script to ensure that your message is clear, concise, and engaging.
Due to its technical nature, a brand video is best achieved by enlisting the help of a professional team. They will assist you with developing a compelling concept, location scouting, capturing the actual footage, editing, and adding enhancements. This will ensure that you end up with a polished final result.
Let Your Brand Video Work For You
Once completed, your brand video can be shared on your website, social media platforms, and other marketing channels to maximise its reach.
Incorporating a brand video into your marketing strategy isn’t just a trend; it’s a key component to growing with distinction this year.
I’m Ready to Leverage The “Video First” Culture!
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Our Work
About DSP
Design Studio Perth is an integrated branding and graphic design agency based in Perth, Western Australia.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
Our team is made up of dedicated professionals who work closely with each client to develop unique and compelling brands that resonate with their target audience.
