Design is an effective tool that helps to bring your business vision to life. But successfully collaborating with a designer doesn’t just happen; it is the result of a well-crafted and watertight brief that clearly articulates your goals and expectations.
Marketing and branding are two very different concepts. If you want your business to succeed, you need to understand the differences between the two and how to effectively use each to take your business to the next level.
Consistency in design refers to maintaining the alignment of values and visuals developed for your brand identity. It’s about making sure that when the users interact with your brand and its design multiple times, they intuitively and unmistakably understand that it represents you.