Safe Reliable Scaffolding Solutions
ScafWest, a Western Australian-owned company, has been offering specialised scaffolding services to the resources, construction, engineering, and commercial building maintenance sectors for 20 years. They pride themselves on reliability, agility, and flexibility.
The Project
ScafWest sought to create a new logo as part of its brand identity to symbolise its two decades of growth and development. The goal was to create a visual identity that encapsulates its innovation and versatility, emphasising its commitment to providing superior scaffolding services.
The Opportunity
This rebranding effort provided an opportunity to enhance ScafWest’s brand identity, focusing on growth with distinction. The new logo must reflect the company’s core values of reliability, agility, flexibility, and safety while showcasing its efficient design systems and project management expertise. The strategy included developing a cohesive visual identity across all marketing platforms, reinforcing their market position and appeal.
The Outcome
The rebranding captured ScafWest’s 20 years of growth and excellence in scaffolding services. The new logo and visual identity conveyed their innovation, reliability, and superior service, setting them apart from competitors. The cohesive brand message and modern design enhanced their market presence, reinforcing their reputation as a leader in the scaffolding industry.
CLIENT
TESTIMONIAL
“Working with the other marketing companies, it was almost like they were trying force things down my throat, telling me what I needed and not actually listening to what I was saying. I realised that I had to change things up to get the result that I wanted. Tracy and her team nailed it. I’m a very hard man to please so the fact that I was proud to show off the branding DSP created, spoke volumes.”
Steve Bird
