Electrical & Fire Systems
Interactive Electrical and Interactive Fire consists of two companies:
Interactive Fire Systems – Provides safer environments throughout Western Australia by installing technologically advanced fire detection systems that reduce false alarms, enhance system remote diagnostics, and reduce property damage and loss of life.
Interactive Electrical Systems – Supplies Perth businesses with professional electrical services, temporary power solutions, and comprehensive client support.
Each company targets a different audience but requires a cohesive brand strategy to unify its identity.
The Project
The rebranding project aimed to develop competitor differentiation and a cohesive brand identity for both Interactive Fire Systems and Interactive Electrical Systems while maintaining their distinct services. The goal was to enhance brand perception, create a unique brand identity, and improve their market presence across all digital platforms.
The Opportunity
The rebranding provided an opportunity to create a unified brand strategy that would strengthen the overall identity of both companies in the marketplace. This included developing a unified visual identity and brand message to eliminate confusion and enhance recognition with the brand audience, which was then applied to their new websites.
The Outcome
The rebranding established a cohesive and professional identity for Interactive Fire Systems and Interactive Electrical Systems. The unified brand message and improved visual identity enhanced the business’s credibility and established a brand that will yield long-term benefits. The new websites, featuring the updated branding, offered a better user experience and clear calls to action, significantly boosting market presence and customer engagement.
CLIENT
TESTIMONIAL
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Paul Claessen
