You are currently viewing 7 Spots to use your Logo

7 Spots to use your Logo

Logos are only one element of your Brand Identity, so they hold little power on their own but when you consistently use your logo, it becomes a unifying symbol of all the positive messages you send out about your business. To make the most of your branding efforts, check out these 7 spots to use your logo.

1. Your Website

Website logos get featured alongside key parts of your brand story, such as the tagline and bio. It’s easy for customers to look at these brand elements together and connect the dots. Remember to customize the favicon, so your logo is visible when multiple browser tabs are open.

2. Business Cards

Don’t underestimate the power of a good old-fashioned business card. Many people still value the personal touch of sharing business cards.

3. Signs and Banners

Approach your store, office or trade show booth from a customer’s perspective. Make sure you place signs with your business logo in areas that naturally draw a visitor’s eyes. And don’t just stick to eye level. Many stores hang ceiling signs to catch attention as customers walk in.

4. Products & Packaging

The creative touches you put into presenting a product enhance the customer experience. Not to mention, product logos give you an excuse to reinforce your branding. Picture the most visible areas a customer comes in contact with when using your product.

5. Emails & Letters

The creative touches you put into presenting a product enhance the customer experience. Not to mention, product logos give you an excuse to reinforce your branding. Picture the most visible areas a customer comes in contact with when using your product.

6. Company Apparel

Create a consistent look across your workforce with branded uniforms. Design custom logo t-shirts, hats, or vests that make your staff recognizable in a crowd. Uniforms with logos stand out at stores and trade shows, and they also bring a human element to your brand.

7. Company Apparel

If you have company cars or trucks, consider wrapping them in your business colour scheme. Add large logos and taglines on the sides of your vehicles, so customers have no trouble reading the info. The more memorable the graphics, the easier it is for passersby to remember your business down the road. A vehicle sporting a logo is a moving billboard inviting people to learn more.

Have you outgrown your current logo & branding?

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